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Content Marketing Associate

Riversand Technologies is searching for a Content Marketing Associate to join our Bangalore team.

 

Roles and Responsibilities:

  • Research, analyze, create and publish content (blogs, case studies, articles, whitepapers etc.) at a regular cadence with a goal of increasing social and search presence and lead generation.
  • Increase customer engagement and visitor to lead conversion rate on the corporate website.
  • Collaborate with the Marketing team, to improve marketing automation and lead nurturing processes based on customer engagement on various marketing channels.
  • Stay current on analyst research and publicly available content regarding market, industries, customers, prospects and competition.
  • The candidate will report into marketing organization and collaborate with sales, product management and professional services team.
  • Schedule Analyst inquiry calls as required to better understand analyst published content.

 

Desired Skills and Competencies:

  • Education: Master of Business Administration from a IIM, ISB, XLRI, IIT, IISc .
  • 2+ years of experience in Online marketing, Content marketing, Content distribution, Lead Generation through content marketing, social media marketing, marketing communication 
  • Demonstrate customer acquisition through Content-Marketing channels. 
  • Prior experience in software products, content writing or journalism 
  • Proven experience with content creation across a broad range of mediums.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.

  

Desired Behavioral Skills: 

  • Passion for creative writing and storytelling 
  • Use data and rich visuals to substantiate storytelling 
  • Demonstrate the ability to work in a collaborative working culture 
  • Self-starter; Needs to be able to deliver end-to-end under minimum supervision
  • Should possess a desire to grow in product marketing. 
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